Barceló Hotel Group will once again be attending the most important MICE industry event, ibtm world, held this year in Barcelona and visited by over 15.000 professionals from the sector.
The hotel group hasn’t stopped growing since it launched its new multibrand strategy in 2016, which was the stand-out innovation at the ibtm world that year. At the last edition of the fair, Barceló revealed its newest portfolio incorporations, the brand changes to the names of some establishments and the refurbishment work carried out at some of the hotels with greatest relevance for the MICE segment.
Further news will be revealed this year including the incorporation of new hotels in destinations such as Portugal, UAE, Spain, Turkey, Morocco and Cape Verde, amongst others, but one of the most anxiously awaited pieces of news is the innovative venue concept that has been developed at the Barceló Sants hotel and is intended as the new model for venues, looking to the future of organising meetings and presentations of any type.
Read the full article to find out about all the news.