Sometimes it is difficult to justify the organisation of an event or to decide whether it might be better to invest that budget in another type of campaign. In this article we are going to tell you about the…
INSPIRATION
When organising a convention, meeting or celebration, it is important that the Coffee break or whichever form of catering service you have contracted is up to the standard of the event, and meets the expectations of those attending. In…
There is no doubt about the importance of marketing experiences as a tool for communication and sales, but there are many ways of achieving the business and strategic objectives of a company, and the key is knowing how to…
Anyone who works in events planning knows that the job of a Professional Events Organiser is wide-ranging and intense. As well as the creative side, you have to coordinate teams and suppliers; negotiate prices, contracts and conditions with the…
The motor industry is one of the sectors that invests heavily in events as shown in the latest report by American Express M&E “Global Meetings and Events Forecast”, with an increase of 5% investment foreseen for the sector this…
Twitter is undoubtedly one of the best social media platforms for sharing up-to-the-minute news and to keep up-to-date with what is happening right now. For that reason, it is the perfect tool to use at congresses, workshops, speeches and…
The professional team at the hotel Barceló Sants, a benchmark hotel for the meetings segment in Barcelona and also at international level, is always thinking of ways to provide an innovative and original service to businesses and events organisers. And…
Not all social media is useful for providing coverage and to publicize an event, especially if you are aiming to create a buzz in real time. For example, LinkedIn or Pinterest are social media where content doesn’t flow with…
According to a study by the University of Columbia, companies that do not pay much attention to their company culture have a 48% staff turnover probability, while companies that do have a solid corporate culture that ensures employees feel valued,…
