eventos en vivo vs publicidad

Live events vs Advertising campaigns

There is no doubt about the importance of marketing experiences as a tool for communication and sales, but there are many ways of achieving the business and strategic objectives of a company, and the key is knowing how to…

event planner rock star

How to become a “Rock Star” events planner

Anyone who works in events planning knows that the job of a Professional Events Organiser is wide-ranging and intense. As well as the creative side, you have to coordinate teams and suppliers; negotiate prices, contracts and conditions with the…

Live-tweeting en eventos

Guide to live-tweeting during your event

Twitter is undoubtedly one of the best social media platforms for sharing up-to-the-minute news and to keep up-to-date with what is happening right now. For that reason, it is the perfect tool to use at congresses, workshops, speeches and…

cromoterapia en eventos

Chromotherapy applied to catering at events

The professional team at the hotel Barceló Sants, a benchmark hotel for the meetings segment in Barcelona and also at international level, is always thinking of ways to provide an innovative and original service to businesses and events organisers. And…

Twitter en eventos

10 advantages of using Twitter at your events

Not all social media is useful for providing coverage and to publicize an event, especially if you are aiming to create a buzz in real time. For example, LinkedIn or Pinterest are social media where content doesn’t flow with…

actividades teambuilding

5 reasons why you should get your team out of the office

According to a study by the University of Columbia, companies that do not pay much attention to their company culture have a 48% staff turnover probability, while companies that do have a solid corporate culture that ensures employees feel valued,…