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Congresses

segmento MICE
TRENDS

7 reasons to promote the MICE segment

The main reason why a destination should promote the MICE segment is because of the potential it has for boosting the economy, although there are other reasons that have a direct link with the economic impact and that are…

mice tourism
TRENDS

MICE tourism helps revitalize the economy

Tourism is one of the biggest industries in the world and one of those with greatest growth. At global level it is responsible for 9% of the Gross Domestic Product (GDP) and 1 in every 11 jobs created is…